Privacy Policy

1. Introduction

NuVida Biosciences ("NuVida Biosciences," "we," "us," or "our") operates the website located at nbsciences.com (the "Site"). We distribute Section 361-regulated placental tissue allografts to specialty practices nationwide and are headquartered in Phoenix, Arizona. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.

By accessing or using our Site, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with the terms of this policy, please discontinue your use of the Site.

This policy applies only to information collected through our Site. It does not govern information collected offline, through other channels, or by third parties we do not control.

2. Information We Collect

We collect information in two ways: information you provide to us directly, and information collected automatically when you use our Site.

Information You Provide

When you use our contact form, send us an email, or otherwise reach out to us, you may provide:

• Your full name
• Your email address
• Your phone number (if provided)
• The name of your organization or practice
• The content of your message or inquiry
• Any other information you choose to include in your communications with us

Usage Data Collected Automatically

When you visit our Site, certain technical information is collected automatically by our web server and third-party analytics services, including:

• Your IP address (which may be used to approximate your general geographic location)
• Browser type and version
• Operating system and device type
• The pages you visit on our Site and the time spent on each page
• The referring URL (the site you visited before arriving at ours)
• Date and time of your visit
• Clickstream data and interaction events

Cookies and Similar Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and to collect analytics data. Please see Section 4 for a detailed explanation of our cookie practices.

3. How We Use Your Information

We use the information we collect for the following purposes:

To Respond to Your Inquiries

When you contact us through our website or by email or phone, we use the information you provide to respond to your question, fulfill your request, and follow up as needed. We do not use your contact information to send unsolicited commercial messages.

To Operate and Improve Our Website

Usage data helps us understand how visitors interact with our Site. We use this information to identify technical issues, improve page performance, optimize content layout, and enhance the overall user experience.

Analytics and Site Performance

We use aggregated and anonymized analytics data to understand which pages and products generate the most interest, how visitors navigate through the Site, and where improvements can be made. This analysis informs our content and design decisions.

Legitimate Business Operations

We may use information for internal administrative purposes, including maintaining records of our communications, complying with applicable laws and regulations, enforcing our legal rights, and protecting the security of our Site and business operations.

4. Cookies and Tracking Technologies

Cookies are small text files placed on your device by a website you visit. They serve a variety of functions, from keeping you logged in to enabling analytics reporting.

Types of Cookies We Use

• Strictly Necessary Cookies: These cookies are essential for the basic operation of our Site and cannot be disabled. They do not collect personally identifiable information.
• Analytics Cookies: These cookies allow us to measure and analyze how visitors use our Site. We use Google Analytics 4 (GA4) for this purpose (see below).
• Functionality Cookies: These cookies remember preferences you have set (such as language or region) to provide a more personalized experience.

Google Analytics 4 (GA4)

Our Site uses Google Analytics 4, a web analytics service provided by Google LLC ("Google"). GA4 uses cookies to collect information about how visitors use our Site. The data collected includes pages viewed, time on site, traffic sources, and general geographic region. This information is transmitted to and stored on Google's servers.

Google Analytics collects IP addresses but we have configured GA4 with IP anonymization enabled where supported, so your full IP address is not stored. The aggregated data we receive from Google does not identify you personally.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. You can also manage your ad personalization settings through Google's Ad Settings.

For more information about how Google uses data from sites that use Google Analytics, please review Google's privacy policy at policies.google.com/privacy.

Managing Cookies

Most web browsers allow you to control cookies through their settings preferences. You may choose to decline cookies, though doing so may affect some features of our Site. To learn more about cookies and how to manage them, visit allaboutcookies.org.

5. Third-Party Services

Our Site may utilize third-party services that collect, use, and share information about your visit. These services are governed by their own privacy policies, which we encourage you to review.

Google Analytics

As described in Section 4, we use Google Analytics 4 to collect aggregated, anonymized usage statistics. Google may use data collected through its analytics services in accordance with its own terms and privacy policy. NuVida Biosciences does not have access to or control over Google's use of this data.

Email Delivery Services

When you submit a contact form or send us an email, your message and the contact details you provide may be processed and transmitted by third-party email infrastructure providers (such as our web hosting provider's mail server or a transactional email service). These providers are used solely to deliver your message to us and are not permitted to use your information for any other purpose.

External Links

Our Site may contain links to third-party websites, including manufacturer websites and medical organization resources. These sites are not operated by NuVida Biosciences, and we are not responsible for the privacy practices or content of third-party sites. We encourage you to review the privacy policy of any third-party site you visit.

6. Data Sharing and Disclosure

We may share your information in the following limited circumstances:

Service Providers

We may share information with trusted third-party vendors who assist us in operating our website and conducting our business — for example, our web hosting provider, email infrastructure services, or IT support. These vendors are contractually obligated to keep your information confidential and to use it only for the purposes for which we have engaged them.

Legal Requirements

We may disclose your information if required to do so by law, court order, or governmental authority, or when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a legitimate legal request.

Business Transfers

In the event of a merger, acquisition, reorganization, or sale of all or substantially all of our assets, your information may be transferred as part of that transaction. We will notify you of any such change through a prominent notice on our Site or by direct communication, and your information will continue to be protected by this Privacy Policy or a substantially equivalent policy.

With Your Consent

We may share your information with third parties in any other circumstance where you have given us explicit consent to do so.

7. Data Security

We take the security of your personal information seriously and implement reasonable administrative, technical, and physical safeguards to protect it from unauthorized access, use, alteration, or disclosure.

Our Site is served over HTTPS (TLS/SSL encryption), which protects data in transit between your browser and our web server. Access to information you submit through contact forms is limited to NuVida Biosciences personnel who have a legitimate need to review and respond to your inquiry.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. You transmit information to us at your own risk.

If you believe your information has been compromised or if you notice any unauthorized use of our Site, please contact us immediately at CustomerService@nbsciences.com.

8. Data Retention

We retain personal information only for as long as is necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law.

Contact inquiries and related correspondence are retained for a reasonable period to allow for follow-up communication and to maintain records of our business interactions. When information is no longer needed, we securely delete or anonymize it.

Analytics data collected by Google Analytics is retained in accordance with Google's data retention settings. We have configured our GA4 property to use the minimum retention periods available.

If you request deletion of your personal information (see Section 9), we will make reasonable efforts to fulfill your request, subject to any legal obligations we may have to retain certain records.

9. Your Rights

Depending on your location and applicable law, you may have certain rights with respect to your personal information. These may include:

• Right of Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request that we correct any personal information that is inaccurate or incomplete.
• Right to Deletion: You may request that we delete your personal information, subject to any legal obligations we have to retain it.
• Right to Object or Restrict Processing: You may have the right to object to or request that we limit our processing of your personal information in certain circumstances.
• Right to Data Portability: Where applicable, you may request that we provide your personal information in a structured, machine-readable format.

To exercise any of these rights, please contact us using the information provided in Section 13. We will respond to your request within a reasonable timeframe and may need to verify your identity before fulfilling the request.

We will not discriminate against you for exercising your privacy rights.

10. Children's Privacy

Our Site is not directed to, and is not intended for use by, children under the age of 13. NuVida Biosciences does not knowingly collect personal information from children under 13. Our products and services are intended for healthcare providers and medical professionals, not for minors.

If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us at CustomerService@nbsciences.com. We will take prompt steps to investigate and, if confirmed, delete such information from our records.

11. California Privacy Rights (CCPA)

If you are a resident of California, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These rights may include the right to know what personal information we collect, the right to delete personal information, the right to opt out of the sale of personal information, and the right to non-discrimination for exercising your rights.

As noted throughout this policy, NuVida Biosciences does not sell personal information. We do not share personal information with third parties for their direct marketing purposes. We will update this section as our formal compliance review is completed.

12. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make material changes, we will revise the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

Your continued use of our Site after the effective date of any changes constitutes your acceptance of the revised Privacy Policy. If you do not agree with the changes, please discontinue your use of the Site.

For significant changes that may materially affect how we handle your information, we may provide a more prominent notice, such as a banner on our homepage or a direct notification if we have your contact information on file.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, please do not hesitate to reach out. We are committed to addressing your concerns promptly and transparently.